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Author: Aishwarya Saxena

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Storytelling that stops the scroll
  • Interview
  • Leaders' Say

Storytelling that stops the scroll

  • Aishwarya Saxena
  • 10/09/2025
  • 0

What role does storytelling play in your PR campaigns, and how do you craft compelling narratives? Storytelling is the heartbeat of every PR campaign we […]

Redmatter bridging legacy and innovation in every brand story
  • Interview
  • Leaders' Say

Redmatter bridging legacy and innovation in every brand story

  • Aishwarya Saxena
  • 09/09/2025
  • 0

How has your 30+ years of Asia‑Pacific marketing experience shaped your approach to full‑funnel marketing at Redmatter? For over two decades, I was based in […]

Pitching against the giants: How Indie Agencies win on clarity and courage
  • Article
  • Leaders' Say

Pitching against the giants: How Indie Agencies win on clarity and courage

  • Aishwarya Saxena
  • 08/09/2025
  • 0

When you’re a small or mid-sized agency walking into a pitch against a big network, you know the odds are stacked. Big creds decks, global […]

Blending AI and art for unmissable stories
  • Interview
  • Leaders' Say

Blending AI and art for unmissable stories

  • Aishwarya Saxena
  • 05/09/2025
  • 0

Having navigated roles in journalism, media research, and engineering design, how have these diverse experiences shaped your leadership style? Having worn the hats of a […]

Basiz Fund Services leads charge in tech-led fund administration
  • Interview
  • Leaders' Say

Basiz Fund Services leads charge in tech-led fund administration

  • Aishwarya Saxena
  • 05/08/2025
  • 0

How does Basiz Fund Services differentiate itself in the global fund administration space, especially compared to competitors in the US or Europe? Basiz was started […]

Superbot rethinks customer support with AI-driven engagement
  • Interview
  • Leaders' Say
  • Technology

Superbot rethinks customer support with AI-driven engagement

  • Aishwarya Saxena
  • 30/07/2025
  • 0

How did Superbot evolve from a voicebot platform to a full-stack conversational automation suite with end-to-end customer support handling? Superbot’s journey from a simple voicebot […]

Veranda Learning secures Rs 357 crores through QIP
  • EdTech
  • Featured

Veranda Learning secures Rs 357 crores through QIP

  • Aishwarya Saxena
  • 24/07/2025
  • 0

Veranda Learning Solutions has raised Rs 357.42 crore through its Qualified Institutional Placement (QIP). The education technology company, known for its comprehensive offerings across the […]

Posibl AI empowers financial conversations with localised speech
  • Interview
  • Leaders' Say
  • Technology

Posibl AI empowers financial conversations with localised speech

  • Aishwarya Saxena
  • 15/07/2025
  • 0

Many Generative AI-based companies claim multilingual support. What proprietary phoneme-level optimisations or text normalisation strategies does Posibl AI deploy to differentiate itself from others. Unlike […]

SpaceBasic propels campus automation with AI-powered SaaS ecosystem
  • Interview
  • Leaders' Say
  • Technology

SpaceBasic propels campus automation with AI-powered SaaS ecosystem

  • Aishwarya Saxena
  • 02/07/2025
  • 0

Can you brief us about SpaceBasic’s core services and what differentiates them from their competitors in this segment? SpaceBasic is a B2B SaaS platform that […]

CoverSure brings simplicity to complex insurance jargon
  • InsurTech
  • Interview
  • Leaders' Say

CoverSure brings simplicity to complex insurance jargon

  • Aishwarya Saxena
  • 25/06/2025
  • 0

With many players in the InsureTech space focusing on digital distribution, what makes CoverSure stand apart as a customer-first platform? CoverSure is built on the […]

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PoppiGo Partners with Slay Media to amplify ‘NoPause’ digital identity

  • The Founder
  • 16/02/2026
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AnyMind brings Tata Ace Pro into Ludo King with Branded Dice Campaign

  • The Founder
  • 16/02/2026
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IDfy secures Rs 476 crore from Neo Asset Management and existing investors

  • The Founder
  • 13/02/2026
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Bajaj Auto rolls out DCO-Driven CTV campaign for Triumph

  • The Founder
  • 26/02/2026
  • 0

Solitaire introduces AI-powered C-Series interactive flat panels

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  • 26/02/2026
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FTA Global secures digital marketing mandate from Apex Group

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  • 24/02/2026
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  • 0

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  • Aishwarya Saxena
  • 26/02/2026
  • 0

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Redefining influencer marketing through structured scale

  • Jeevika Srivastava
  • 12/02/2026
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TIMES OOH secures Great Place to Work® certification for second consecutive year

  • The Founder
  • 12/02/2026
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Marketing in a world where brands are discovered, not searched

  • Aishwarya Saxena
  • 11/02/2026
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DigiStreet wins branding mandate for SBC exports’ F-Route

  • The Founder
  • 11/02/2026
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