Reliance Trends has launched its latest Onam campaign, created by PlusOne Design, featuring actor Preity Mukundhan, dancer and content creator Sarangi Shyam, and DJ Attakkari. The campaign highlights how younger consumers are celebrating Onam by blending tradition with personal style, music and creativity.
The campaign showcases Reliance Trends’ festive collection across multiple labels, including the Trends x Aarke Ritu Kumar collection, Avaasa and other in-house offerings. The collection features ethnic wear, Indo-western outfits, dresses, coordinated separates and festive essentials designed to cater to different fashion preferences.
Instead of portraying traditional festive settings, the campaign focuses on individuality and self-expression, reflecting changing consumer preferences during the festive season.
Minal Srivastava, Vice President, Fashion and Lifestyle, Reliance Trends, said the festive collection has been designed to offer a variety of styles that allow consumers to celebrate Onam in a way that reflects their personality. She added that the campaign highlights fashion as a form of self-expression.
Shitu Patil, Co-Founder and Creative Head, PlusOne Design, said the campaign was developed to capture how younger generations celebrate festivals through their own style, music and creativity while remaining connected to tradition.
The campaign also brings together a women-led cast and production team, offering a contemporary perspective on festive fashion. It is now live across digital platforms and Reliance Trends’ social media channels.
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