Zomato has made a high-impact entry into the live events and movie ticketing space by placing a massive outdoor billboard for its new “going-out” app, District, directly outside BookMyShow’s headquarters in Mumbai. The move signals an aggressive push to challenge the incumbent leader in India’s fast-growing experience economy.
By choosing a location right at the doorstep of its biggest competitor, Zomato has turned a simple OOH placement into a statement of intent. The billboard is designed to drive instant brand recall while positioning District as a serious alternative for urban consumers looking to book movies, events and experiences.
The campaign highlights introductory offers such as the “District Pass,” which promises “Buy 1 Get 1 Free” movie tickets, a clear attempt to pull price-sensitive users away from established platforms. Leveraging its massive customer base and a reputation for witty, hyper-local marketing, Zomato is aiming to extend its dominance beyond food delivery into the full “going-out” journey.
Placing the ad in such a contextually charged location transforms the hoarding into a piece of strategic storytelling, projecting District as a fresh and disruptive player in a space long dominated by BookMyShow. The move underlines how, even in a digital-first world, a sharply executed physical billboard can still become the most powerful way for a brand to announce its ambitions and challenge an industry leader.
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