Bright Outdoor Media Limited has announced its entry into curated events and experiential marketing, marking a new phase in the company’s evolution as an integrated media business. Bright is now extending its capabilities beyond traditional OOH into full-spectrum brand engagement platforms.
The move builds on Bright’s 360-degree media model, which already spans outdoor advertising, digital outdoor displays, cinema, PR, activations, television, radio, print and digital. By adding curated events to this mix, the company aims to give brands a more immersive and high-impact way to connect with their audiences.
During 2025, Bright launched and delivered four large-scale event properties. These included the Gujarati Entertainment and Gujarati–Marwari Excellence Awards, celebrating achievements across culture and business, the Education Visionaries Awards recognising leaders shaping India’s learning ecosystem, the Real Estate Awards designed as a premium networking platform for the property sector, and the Bright Entertainment Awards focused on film, music, OTT and digital entertainment.
According to the company, these events allowed Bright to combine media reach with on-ground engagement, strengthening its positioning as a brand-building partner rather than just a media owner.
Looking ahead, Bright plans to scale this vertical further in 2026 with musical nights, curated concerts and specialised events across business, culture and lifestyle categories. These initiatives are intended to create long-term, repeatable platforms that can be expanded across multiple cities.
Alongside its own intellectual properties, Bright continues to act as a media and promotions partner for some of India’s biggest national and international events, including ET Global Business Summit, Global Youth Festival, Messi India Tour, Enrique Iglesias concerts, Lollapalooza India, NDTV World Summit, IIFA Awards, Filmfare Awards, and Diljit Dosanjh’s Dil-Luminati tour.
Send news announcements/press releases to:
info@thefoundermedia.com
