Flipkart has launched a new advertising campaign focused on its customer loyalty program, Flipkart Plus, highlighting how users can now earn SuperCoins on every order and redeem them for discounts across product categories.
The campaign aims to communicate the enhanced value proposition of Flipkart Plus, which allows members to receive an effective 5 per cent discount through SuperCoins without paying any subscription fee.
The digital ad film features an elderly couple engaging in quirky banter and hip-hop moves, bringing attention to the SuperCoins benefit in a fun and relatable way. With the tagline “SuperCoins matlab Super Savings,” the ad underlines Flipkart’s commitment to offering daily value to its users.
Conceptualised by Boat House Media and FCB Kinnect, the campaign will be released in multiple languages, including Hindi and Kannada, to maximise regional engagement.
Rahat Patel, Vice President – Loyalty, Flipkart, said the refreshed offering ensures meaningful value with every transaction and strengthens customer trust in the platform.
In addition to regular discounts, Flipkart Plus members get early access to big sale events, exclusive bank offers, and surprise perks through the Plus Treats section, which features curated gift cards and coupons.
With this campaign, Flipkart continues to redefine digital loyalty in the Indian e-commerce space, moving away from subscription models to a more inclusive, transaction-based approach that rewards customers consistently.
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