FinTech startup PeLocal has raised $2 million in seed funding led by Unicorn India Ventures. The funding will support platform enhancements, large-scale project rollouts and accelerated market strategies.
Commenting on the investment, Anil Joshi, Managing Partner, Unicorn India Ventures, highlighted India’s rapid digital transformation and the rising need for simple and efficient micropayment solutions.
“PeLocal’s unique approach to digital payments via WhatsApp is enabling a seamless experience for both consumers and service providers,” he said.
Expressing gratitude for Unicorn India Ventures’s support, Vivekanand Tripathi, Founder, PeLocal, remarked, “This maiden institutional funding is a crucial milestone for us, equipping us with the resources and guidance to accelerate our growth trajectory.”
Founded in 2021 by Vivekanand Tripathi, the company has emerged as a pioneer in integrating WhatsApp for seamless financial transactions. The startup’s vision extends to becoming India’s go-to platform for WhatsApp-based ticketing and utility payments.
