Zeny has launched a customer application for daily mutual fund SIPs on the Open Network for Digital Commerce (ONDC).
The app is designed to assist India’s 300 million informal and gig economy workers to save and invest through modest daily contributions starting from Rs 100.
These deposits, directed into Aditya Birla Sun Life’s low-risk liquid mutual fund, allow workers such as drivers, electricians, cooks, plumbers, and mechanics to earn 6–7 per cent interest on their savings.
Zeny employs the concept of “digital sachet savings” via UPI auto-pay to instil financial discipline, making investment both simple and accessible.
“Mutual fund assets have expanded at a 20per cent CAGR over the past decade, yet penetration among informal workers is below 2 per cent. For first-time investors, a low-volatility liquid fund provides a safe entry point. Our service delivers fixed-deposit style returns without lock-ins and with the flexibility of daily deposits and withdrawals. Through ONDC, we aim to build the foundations of true financial inclusion, where even small sums can unlock opportunities,” said Nikhil Nair, Co-founder & CEO, Zeny.
The company intends to integrate AI-powered tools such as voice-enabled navigation, personalised money management insights, and alternative-data-based credit scoring to further broaden financial access.
Commenting on the development, Vibhor Jain, Acting CEO & COO, ONDC, stated, “ONDC was created to democratise access so that every Indian, regardless of income, geography, or digital literacy, can participate in the formal economy. Zeny’s sachet-sized mutual fund savings on our open network exemplify this mission by transforming everyday micro-savings into a pathway towards financial security.”
Zeny, headquartered in Bengaluru, is focused on enhancing the financial well-being of India’s informal workforce through sachet-sized financial products. Its first offering is a daily savings application enabling deposits into SEBI-regulated mutual funds.
ONDC, incorporated in December 2021 by the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, is a Section 8 company created to establish an open, interoperable digital infrastructure for commerce in India.
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