Zavo has launched EMI Bet, a competitive repayment league that transforms routine loan instalments into a rewards-based contest, with prizes valued at up to Rs 75 lakh.
Described as the world’s world’s first repayment-based game, EMI Bet reimagines the monthly burden of EMIs by celebrating punctuality rather than penalising delay.
Participants stand a chance to win rewards ranging from an iPhone 16 Pro Max and superbikes to gaming consoles, shopping vouchers and even an electric car, provided their repayments are made on time.
“Every month, Indians pay more than 50 crore EMIs, amounting to over Rs 1.25 lakh crore. Historically, borrowers have faced penalties and damaged credit scores for missed repayments, while punctuality went unacknowledged. EMI Bet seeks to reverse this culture by rewarding timely payments. It is India’s first repayment league, completely legal, transparent and designed to reshape repayment behaviour,” said Kundan Shahi, Chief Executive Officer, Zavo.
The initiative accommodates repayments through any channel, be it UPI AutoPay, NACH, internet banking, cards or even cash.
Each successful repayment earns points, allowing participants to climb a cricket-style leaderboard.
Sustained repayment streaks over six months qualify borrowers for the most coveted prizes, while every participant is assured of some form of reward.
The concept taps into the changing dynamics of India’s retail credit market, particularly among younger borrowers who often describe EMI payments as tedious and unrewarding.
Surveys indicate that a significant proportion of Gen Z would be motivated to repay more promptly if incentives were attached.
EMI Bet addresses this sentiment by gamifying repayment, presenting it as a contest worth celebrating.
The cricketing analogy runs deep, Zavo likens the repayment experience to an IPL-style chase, where on-time instalments represent boundaries and early payments are akin to sixes.
The approach not only excites borrowers but also benefits lenders by reducing defaults, improving repayment discipline and enhancing customer loyalty.
Crucially, Zavo does not alter loan terms or collect repayments directly. Borrowers continue paying their lenders, with Zavo verifying proof of payment before awarding points. This ensures transparency whilst maintaining lender–borrower integrity.
Supported by consumer brands, the prize pool is designed to sustain momentum, with monthly announcements of winners creating the buzz of a sporting contest.
Users can follow their scores in real time, track leaderboards and experience the thrill of a “man-of-the-match” style recognition for financial discipline.
The launch builds on Zavo’s earlier experiments with EMI discounting and cashback on interest, initiatives that saw strong adoption in their pilot phases.
With EMI Bet, the company has now scaled the idea into a national platform intended to reshape the way Indians view debt, moving from penalty and pressure to motivation and reward.
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