UFO Cine Media Network has unveiled its marquee initiative titled “India’s Biggest Cinema Moment Ever”, built around the simultaneous nationwide release of two high-octane entertainers, Dhurandhar 2 – The Revenge and Toxic.
The campaign is positioned as one of the most commercially significant cinema windows in recent years, with trade projections and measurement tools estimating nearly 100 million cumulative footfalls across India during the films’ lifetime run.
Dhurandhar 2 – The Revenge, a high-voltage India–Pakistan spy thriller, is set to release in five languages, strengthening its reach across both North and South markets. Meanwhile, Toxic, headlined by pan-India star Yash, is expected to generate massive traction nationwide. Yash’s previous blockbuster, KGF: Chapter 2, grossed over Rs 1,250 crore globally, reinforcing expectations of strong audience turnout across metro and regional circuits.
With over 4,100 theatres, including 2,500+ multiplex screens and 1,000+ premium luxe theatres across 1,500+ towns and cities, UFO is positioning this release window as a defining advertising opportunity. The network emphasizes cinema’s unique ability to deliver uninterrupted audience attention, immersive brand storytelling, and measurable impact.
Industry observers believe that the convergence of scale, geography, and heightened audience anticipation makes this dual release comparable to the country’s largest media moments. Beyond box-office potential, the weekend is expected to underline cinema’s growing relevance as a high-attention, performance-driven advertising medium.
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