Times OOH, a Times Group company, has launched a ceiling-mounted curved digital videowall at the Arrivals terminal of Manohar International Airport in North Goa, marking a first-of-its-kind installation inside an Indian airport.
The newly unveiled format features a distinctive curved design and is positioned above the baggage claim area, offering high visibility and extended dwell time for incoming passengers. The large-format digital screen is aimed at delivering immersive brand storytelling and premium visual impact.
This installation follows Times OOH’s earlier launch of India’s largest airport videowall at the airport’s Departures terminal, which was recognised by the India Book of Records. With the addition of the Arrivals videowall, the company has strengthened its presence across key passenger touchpoints at the airport.
Rohit Chopra, Chief Operating Officer, Times OOH, said the new digital format reflects Goa’s vibrant identity and represents the future of out-of-home advertising, where technology and creativity come together to create meaningful brand experiences.
The launch coincides with Goa’s peak tourist and festive season, a period marked by increased domestic and international arrivals driven by events, leisure travel and celebrations. Manohar International Airport has emerged as a hub for innovation-led media formats, supported by an enabling approach from airport authorities.
Operational since January 2023, the airport handled 4.6 million passengers in FY25 and connects Goa to multiple domestic and international destinations. The Arrivals zone, in particular, offers advertisers a high-impact environment due to longer passenger engagement.
Times OOH is the exclusive advertising partner at Manohar International Airport and continues to expand its portfolio of premium digital out-of-home assets across key travel and transit hubs in India.
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