Simca Advertising Ltd has expanded its out-of-home portfolio with the launch of new large-format LED screens at the high-traffic Bandra WEH–Mahim Junction in Mumbai, one of the city’s most influential transit corridors.
Strategically positioned along a key route connecting commuters to the Bandra-Worli Sea Link as well as the International and Domestic Airports, the junction serves as a crucial convergence point for both morning and evening peak traffic. The location captures consistent vehicular movement from suburban Mumbai towards South Mumbai, making it a high-value destination for premium brand visibility.
The media deployment includes three LED units, comprising two 40×40 ft screens catering to both morning and evening traffic flows, and a 110×10 ft premium stretch-format LED positioned along the morning traffic corridor. The inventory operates on a 10-second slot within a 1-minute loop, ensuring high frequency and sustained brand recall during peak dwell periods.
With more than five lakh commuters using this arterial and coastal route daily, the location delivers exposure to an affluent and influential audience base, including corporate professionals, high-net-worth individuals, senior decision-makers and frequent flyers. The extended dwell time created by heavy traffic flow enhances visibility and memorability, strengthening brand impact.
The surrounding area is also witnessing rapid transformation, with upcoming high-end residential developments and premium infrastructure projects reshaping the locality into one of Mumbai’s emerging upscale catchments. This evolving skyline further enhances the long-term strategic value of the media location.
Simca Advertising stated that the combination of scale, strategic positioning and premium audience profile makes the Bandra WEH–Mahim Junction LED installation a compelling proposition for brands seeking dominance and perception uplift in Mumbai’s competitive advertising landscape.
Send news announcements/press releases to:
editor@thefoundermedia.com
