GoSats is pioneering a whole new category, turning everyday spending into asset ownership through Bitcoin and gold rewards. What was the personal or market insight that led you to reimagine cashback in this futuristic way?
The emergence of Bitcoin essentially led to Decentralised Finance, and there was a unique opportunity for the world to establish alternative finance based on this. This was the primary aspect that we utilised to create a futuristic business model that helped users make passive investments via cashback.
You are building in one of the most complex and evolving spaces, bitcoin, digital payments, and financial inclusion. What have been the most defining challenges and empowering breakthroughs for you as a woman co-founder in this domain?
Historically, women have had little participation in the finance space. This was one of the most challenging aspects for me to administer and help scale GoSats. However, Bitcoin and the larger DeFi ecosystem have been liberating in terms of financial inclusion, as it has promoted a gender-neutral outlook, leading to a global breakthrough for women in finance.
Bangalore is often hailed as India’s startup capital, but do you believe it’s becoming a true launchpad for visionary, asset-based FinTech models like GoSats? What aspects of the city’s ecosystem have helped shape your journey?
What allows Bengaluru to thrive as the true launchpad of futuristic FinTech models like GoSats is the abundance of ideas, innovation, technological inclusion and openness to new ideas. Also, this city’s startup culture has also brought in significant investors, both angel and institutional, which is one of the critical drivers for FinTech businesses.
Based on your market intelligence and user behaviour, what are some underexplored or untapped niches in Bangalore’s startup space that you feel are ripe for disruption, especially from a women entrepreneur’s lens?
There are numerous. For example, individuals in Bengaluru are hyper-focused on health and well-being, but there are very few options to get good services/ products. I would also like to mention that Bengaluru has one of the highest users of quick commerce in the grocery sector, yet the city has no unique model of waste recycling. However, the opportunities are infinite, and anyone with a good idea across sectors can scale here.
What core values and product philosophies drive your decisions to keep the product accessible, inclusive, and future-ready for Indian users?
We want to extend our rewards to every individual out there while prioritising the customers’ requirements at every step. We have remained accessible, inclusive and future-focused because of this aspect, as we want to scale the ecosystem as a unique financial model and highlight it to the world.
With asset-backed rewards catching on and regulations evolving, where do you envision GoSats in the next 5 years, not just as a company, but as a catalyst in how India thinks about money, ownership, and rewards?
We believe in predetermined, step-by-step scalability. We have sustained a 20 per cent user growth month-on-month, which helped us to onboard 1.1 million users in February 2025. Our next goal is to double our user base in 2025, and we will set out a blueprint for our next ambitious journey after that.
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