Platinum Outdoor recently launched an impactful OOH campaign for Being Human Clothing, spotlighting the brand’s latest sustainable denim collection, “Do it in Denim.” This campaign, orchestrated by Madison World’s outdoor-focussed unit, strategically aligned with the pre-festive season to maximise visibility in high-traffic areas.
To enhance reach, Platinum Outdoor mapped media placements close to stores, deploying over 150 OOH units across 11 cities for a 12-day run. The campaign is further strengthened by innovative and dynamic DOOH elements. Designed as a high-impact initiative, the campaign aims to not only introduce the new denim line, but also boost foot traffic to stores.
A creative “catalogue” concept curated for DOOH formats adds a unique visual appeal, effectively engaging audiences with dynamic content in real-time.
