PayU India’s credit service, LazyPay, has formed a partnership with Blinkit to introduce seamless one-tap mobile payments for its users. The collaboration allows Blinkit customers to benefit from a credit line without incurring additional costs to merchants, enhancing their shopping experience. By integrating LazyPay’s advanced payment mode and dashboard, Blinkit merchants can monitor their business performance more efficiently.
The partnership is a key part of LazyPay’s mission to streamline digital payments and expand its quick commerce client portfolio, which already includes notable names like Swiggy Instamart, Zepto and Big Basket. The integration with Blinkit not only broadens LazyPay’s reach, but also underscores its commitment to provide convenient and efficient payment solutions.
Leveraging PayU India’s extensive payment infrastructure, which supports over 150 payment modes including UPI, EMIs and wallets, the partnership aims to provide a more versatile and secure payment experience for both consumers and merchants. By offering a comprehensive range of payment options, LazyPay ensures that users have access to flexible and reliable payment methods, fostering a seamless shopping experience.
The integration with Blinkit marks a notable advancement in the evolving FinTech sector, demonstrating LazyPay’s dedication to innovation and customer satisfaction. As LazyPay continues to grow its client base and enhance its services, this partnership is poised to deliver substantial benefits to both Blinkit customers and merchants, reinforcing LazyPay’s position as a leader in digital payment solutions.
In April, PayU India had received authorisation from the Reserve Bank of India (RBI) to operate as a Payment Aggregator (PA). This approval enables PayU India to onboard new merchants for its payment services, further solidifying its position in the FinTech landscape.
