What inspired the founding of Girlyveda, and how does your personal experience continue to influence the brand’s mission today?
Girlyveda wasn’t born in a boardroom. It was born in silence.
I grew up in a typical Indian household where women’s health issues painful periods, hormonal imbalance, fertility concerns, emotional lows were part of everyday life, yet rarely spoken about. These experiences were normalised, dismissed, or postponed with phrases like “yeh sab hota rehta hai” or “time ke saath theek ho jayega.” Silence became the default response to discomfort.
When I later entered the wellness space professionally and began engaging directly with consumers, that silence became impossible to ignore. I saw women moving between doctors, home remedies, supplements, and conflicting advice often feeling misunderstood and, at times, blamed for their own bodies. What struck me most was not just the lack of solutions, but the lack of empathy.
Girlyveda emerged from that gap. It was created to be a brand that listens before it speaks, that respects the complexity of the female body, and that treats women’s health not as a problem to suppress, but as a system to understand and support. Even today, my personal involvement shapes the brand deeply, from product philosophy to communication. I still read customer messages, study hesitation patterns, and stay close to real conversations. Those moments ensure Girlyveda remains grounded in lived reality, not marketing theory.
As the brand began taking shape, what unmet needs or misconceptions around women’s wellness did you feel most compelled to address?
The most damaging misconception in women’s wellness is the belief that pain is normal and that endurance is strength.
For decades, women have been told to “manage” discomfort rather than question it. Period pain, mood swings, fatigue, or irregular cycles are often brushed aside as something women must simply live with. Another critical gap is oversimplification, the idea that one pill or quick fix can resolve deeply interconnected systems like hormones, digestion, sleep, stress, and emotional health. Women’s bodies don’t operate in isolation, and Girlyveda was designed with that truth at its core. Ayurveda has always viewed the body holistically, yet modern wellness often fragments it into symptoms.
We also felt a strong need to restore honesty to the category. Too many brands rely on exaggerated claims, instant results, and fear-driven narratives. We consciously chose a more responsible path being transparent about timelines, limitations, and suitability. If a product takes 30 to 45 days to show results, we say so. If it isn’t suitable for certain conditions, we communicate that clearly. Trust isn’t built through urgency. It’s built through respect and that belief defines Girlyveda.
What operational or regulatory challenges come with scaling an Ayurveda-based business, and how do you address them?
Scaling Ayurveda is not fast and it shouldn’t be.
One of the biggest challenges lies in navigating regulatory frameworks while staying true to Ayurvedic integrity. The line between education and claims is thin, and crossing it irresponsibly can damage both consumer trust and the credibility of the entire category. We take compliance very seriously, even when it slows growth. Operationally, Ayurveda demands patience. Raw material quality can vary, formulations require stability testing, and consistency must be maintained across batches as scale increases. We consciously avoid shortcuts. If a batch doesn’t meet our internal standards, it doesn’t ship even if that delays launches or impacts revenue.
Our approach is simple: we would rather grow slower than grow carelessly. Ayurveda is a legacy science, and it deserves to be scaled with responsibility, not haste.
In what ways has digital engagement transformed how wellness brands educate and build trust with consumers?
Digital platforms have fundamentally changed one thing women now ask questions openly.
Earlier, many women suffered quietly. Today, they search, comment, DM, and research often late at night, when vulnerability is highest. This shift creates both opportunity and responsibility for wellness brands. At Girlyveda, digital engagement isn’t just marketing; it’s education. Our focus has always been to explain why something happens in the body, not just what to consume. We avoid shame-based narratives, exaggerated fears, or guilt-driven selling.
In the digital age, trust is built when a woman feels seen rather than targeted, understood rather than pressured. Digital platforms enable that connection, but only if brands choose integrity over virality.
What trends in women’s wellness excite you most, and where do you see Girlyveda heading over the next five years?
What excites me most is a quiet but powerful shift: women are no longer accepting pain as destiny. They are questioning ingredients, learning about cycles and hormones, and prioritising long-term health over quick fixes. This evolution aligns deeply with authentic Ayurveda, which has always emphasised balance, prevention, and self-awareness. Over the next five years, Girlyveda will evolve beyond products into a holistic women’s wellness ecosystem. While formulations will remain foundational, education, community, digital tools, and personalised guidance will become equally central. My long-term vision is clear. Girlyveda should be the brand an Indian woman turns to not only when something hurts, but when she wants to understand herself better.
Not because we promised miracles.
But because we earned her trust.
Enjoyed this interview? Now imagine yours. Write to:
jeevika@thefoundermedia.in
