Finodaya Capital has secured $2.5 million in seed funding, led by fintech-focused investment firm White Venture Capital, at a post-money valuation of Rs 50 crore.
The funding round also saw participation from Gemba Capital and several notable angel investors.
White Venture Capital was founded by FinTech veterans Amrish Rau (CEO, Pine Labs), Jitendra Gupta (CEO, Jupiter), and angel investor Sweta Rau. The fund is managed by Sweta Rau as general partner, with Amrish Rau and Gupta serving as limited partners and advisors.
The funding comes shortly after Finodaya received its Non-Banking Financial Company (NBFC) license from the Reserve Bank of India on 11th April, 2025. The company plans to use the capital to offer secured microloans against property to small businesses and microenterprises across India.
Finodaya will adopt a ‘phygital’ approach, blending digital capabilities with a network of physical branches, to underwrite and disburse credit.
The company was founded by former ICICI Bank executives Lokendra Tomar, Abhitabh Dixit, and Neeraj Biyani. It aims to bridge the credit gap for micro-enterprises by enhancing their creditworthiness and supporting their long-term financial inclusion.
In its initial expansion phase, Finodaya plans to establish 15 branches across Madhya Pradesh over the next six months and targets disbursing Rs 50–100 crore in loans within the next year.
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