Finfinity has raised $2.4 Mn, approximately Rs 22.50 Cr, in its seed funding round led by the Mankind Pharma Promoter’s Family Office. The round also saw participation from Vi-John Group, Sanjay Singhvi, Bavadekar Reddy, Malani Ventures Pvt. Ltd. (Sanjay Shah Family Office), and others, including employees.
The startup operates a digital marketplace that enables buyers to discover, compare, and access credit in real time through AI-driven recommendations.
In a statement, Finfinity said it will utilise the capital to strengthen its technology platform, with a focus on personalisation and risk intelligence. The Mumbai-based company also plans to allocate funds towards expanding lender partnerships, scaling distribution, and driving customer acquisition and brand building.
The company is also set to ramp up hiring across product, engineering, and partnerships as it continues to grow.
Founded in 2023 by Pradeep Chauhan, Vijay Kadam, and Mohit Jain, Finfinity aims to offer more transparent and personalised borrowing experiences. Its platform integrates with banks and NBFCs to enable real-time data exchange, improve risk intelligence, and support faster decision-making.
The platform offers a range of products including home loans, personal loans, auto loans, loan against property, and education loans.
Over the next 18–24 months, the startup is targeting a user base of 1 Cr, with plans to expand across lending categories while strengthening its presence in the mortgage segment.
This marks the company’s first funding round, which it said will play a key role in accelerating its expansion plans, including the development of embedded lending experiences that integrate credit into high-intent customer journeys through partnerships.
Finfinity competes with platforms such as Paisabazaar and BankBazaar.
The funding comes at a time when several FinTech startups are leveraging AI to deliver innovative solutions and attract strong investor interest. For instance, Oolka, which uses AI to help users track their credit scores and provide personalised recommendations, raised $7 Mn last year and operates a credit marketplace in partnership with institutions such as YES Bank, IDFC Bank, AU Small Finance Bank, Muthoot Finance, and InCred.
India’s FinTech market, projected to reach $250 Bn in revenue by 2030, continues to see robust investor interest. Lending technology is expected to account for more than 50 per cent of this, driven by rising credit adoption, particularly for unsecured products such as personal and gold loans, along with increasing digitisation.
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