Carat and Posterscope have reunited to execute Standard Chartered Bank’s latest Global Wealth campaign through a focused and premium out-of-home activation across major Indian cities.
The campaign combines Carat’s audience-led media strategy with Posterscope’s expertise in large-format and high-visibility OOH execution, aiming to connect high-net-worth individuals and affluent investors with Standard Chartered’s wealth management offerings. The activation is designed to deliver strong visibility among decision-makers through precision targeting and premium site selection.
The outdoor campaign has been rolled out across Mumbai, Delhi, Bengaluru and Ahmedabad, with placements concentrated in high-value urban locations. Formats include digital out-of-home screens, gantries, billboards and transit media, positioned across central business districts, luxury retail zones, airport areas and other premium catchments frequented by senior executives and high-income audiences.
Carat leveraged its data and audience intelligence capabilities to identify high-propensity segments such as CXOs, family offices and HNIs, while Posterscope optimised inventory selection to maximise dwell time and impact. The campaign also uses dynamic creative rotations to communicate personalised wealth strategies, ESG-led investments and access to global markets, reinforcing Standard Chartered’s positioning and Priority Banking proposition.
The collaboration highlights the strength of Dentsu’s integrated media ecosystem, bringing together strategic planning and specialist execution to deliver a unified OOH campaign focused on relevance, scale and measurable impact.
Send news announcements/press releases to:
editor@thefoundermedia.com
