India’s urban landscape is changing fast and so is the way brands reach busy commuters. At the heart of this revolution is BrandOnWheelz, a Bengaluru based powerhouse with global offices in Singapore & UAE. BrandonWheelz has emerged as one of India’s most trusted transit media agencies.
Now, in a bold step forward, BrandOnWheelz is embracing Brand Tech, bringing digital innovation to the streets by integrating real-time monitoring across its taxi advertising networks, thanks to a strategic partnership with HWK-i, creators of a cutting-edge real-time monitoring tool for tracking ads on cabs.
From vinyl wraps to 3D innovations
For a decade, transit media – think taxi, bus, and metro wraps – has been dominated by physical formats and offline execution. BrandOnWheelz, already a leader with 54,000+ vehicles across all the cities in India, has been relentless in making car advertising accessible and impactful, whether for national giants or local businesses. Our campaigns, like the visually arresting ‘Spot The O’cean’ for O’cean Beverages, have turned India’s cabs into moving billboards, captivating city dwellers and bystanders alike.
But effective advertising today demands more than just creative wraps and widespread presence; it demands connectivity, accountability, and measurable results. This is where Brand Tech steps in.
The power of brand tech: HWK-I partnership
BrandOnWheelz’s association with HWK-I unlocks the ability to track, monitor, and optimize every ad placed on our fleet of cabs. HWK-I’s dashboard, designed specifically for transit advertising, offers:
- Real-Time Campaign Tracking: Marketers can log in and see which vehicles have active wraps, where they’re traveling, how much exposure each ad is generating, and even heatmaps of city hotspots for brand impressions.
- On-Site Audits: HWK-i tool allows brands to get real-time updates from site on the go, minute by minute
- Automated Reports: HWK-i allows Brands to directly download the report from its dashboard, bypassing the dependency on any agency
- Transparent Analytics: Clients get granular data on reach, frequency, and coverage – no more guesswork. They know exactly where our budget is going and can adjust campaigns on the fly.
- Impactful Reporting: HWK-I’s dashboard aggregates data across all vehicles, providing summary reports and visualisation tools, making BrandOnWheelz’s transit advertising not just creative, but data-driven.
Why this matters in the Indian advertising landscape
Transit media is particularly potent in India; millions commute daily, and with lengthy traffic jams, outdoor ads on vehicles have unmatched dwell time and minimal distraction. While traditional OOH (Out-of-Home) advertising battles for attention among a clutter of billboards, car wraps and in-cab campaigns reach focused, mobile audiences. Until now, brands have faced challenges in measuring ROI from these investments & real-time monitoring has been an age-old pain for every marketer as media like cabs are dynamic in nature, are not stationed at a given place, unlike hoardings & they don’t start & stop from a specific point.
BrandonWheelz’s collaboration with HWK-i Brand Tech bridges this gap. Real-time tracking transforms what was once an opaque channel into one of the most measurable, optimisable segments in advertising. For brands, this means:
- Accountability: Every rupee spent is mapped to actual movement and exposure.
- Optimisation: Campaigns can be tweaked based on which routes, times, or vehicle clusters generate the most engagement.
- Trust: Agencies and clients alike have our hands on the pulse, ensuring the promises of reach and visibility are delivered.
BrandOnWheelz: Building on a legacy of innovation
Innovation is the heart of BrandOnWheelz – this move is in keeping with our three-pillar philosophy: Innovative, Informative, Inspiring. The company is not just transforming transit media for the big brands but also ensuring that small and medium enterprises get meaningful reach through flexible, route-specific, or audience-targeted campaigns.
Our recent campaigns, like the collaboration with Chandak Sarvam, have underscored the power of inclusion and creative engagement. An elegant jewel box, mounted atop Chandak Group-branded cabs, weaving its way through the city streets. Subtle yet striking, this creative initiative has sparked curiosity and conversation, offering a glimpse into the refined vision behind Chandak Sarvam. – a campaign celebrated across social media and awarded by industry bodies for its innovation and impact.
The road ahead: Nationwide expansion & growth
BrandOnWheelz isn’t stopping at cabs. Our services now encompass metro, bus, auto, aerial, and even drone-based advertising. Our tech stack mirrors this ambition: leveraging HWK-I’s dashboard, cloud technologies, and dynamic data presentation to create a seamless experience for brands. As the lines between offline and online blur, BrandOnWheelz’ approach ensures brands move with our audience – both literally and digitally.
Conclusion: Pioneering accountability in transit media
As urban India grows, so do opportunities for brands to connect with consumers in motion. By fusing Brand Tech with transit advertising, BrandOnWheelz and HWK-i are giving marketing teams unprecedented control, transparency, and impact. The streets are alive with brands, and now, thanks to digital dashboards and live campaign monitoring, every journey counts.
BrandOnWheelz’s vision is clear: to be the driving force of brand visibility, creativity, and accountability on the roads of India. For agencies and marketers ready to transform their reach, the future of transit media is smarter, more transparent, and thanks to BrandOnWheelz – always on the move.
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