BMW India, in partnership with Interactive Avenues, has joined hands with VDO.AI to launch a series of interactive Connected TV (CTV) campaigns that bring the brand’s automotive storytelling to life.
The collaboration spotlighted two of BMW’s standout models, the New BMW 2 Series Gran Coupé and the BMW X3, through immersive, action-driven formats designed to engage premium audiences on the largest screen in the home.
Breaking away from conventional video advertising, the campaigns allowed viewers to interact directly with the ads using their TV remotes. The BMW 2 Series Gran Coupé featured an interactive carousel experience, while the BMW X3 introduced a dynamic, layered backdrop that blended seamlessly with motion and design elements. Together, these innovations turned traditional viewing into an engaging, exploratory experience.
Powered by VDO.AI’s proprietary CTV technology, the campaigns reached audiences across leading media platforms, achieving deeper engagement in high-attention environments. By embracing CTV interactivity, BMW reinforced its reputation for innovation and performance while strengthening its digital-first approach to consumer connection.
“At BMW India, pushing boundaries is at the heart of everything we do, whether we’re building cars or creating memorable experiences,” said Vitesh Barar, Director – Marketing, BMW India.
“This collaboration with VDO.AI has transformed how we approach awareness campaigns. By making them more interactive and intuitive, we’ve connected with audiences in powerful new ways. As CTV continues to define luxury content consumption, it positions BMW to lead this evolution,” he added.
Arjit Sachdeva, Co-founder and CTO, VDO.AI, said, “Partnering with a forward-thinking brand like BMW has been a truly rewarding experience. Together, we’ve redefined what CTV can deliver in India, transforming campaigns into immersive, memorable brand journeys through interactive technology.”
Anjani Sankhyan, Associate Vice President, Interactive Avenues, noted, “This project seamlessly merged luxury with technology. As CTV cements its status as the new prime-time platform for premium audiences, the campaign successfully captured attention, enhanced recall, and elevated BMW’s digital presence.”
Executed across select premium CTV environments, the campaigns reached high-intent, luxury-focused households, setting a new benchmark in brand storytelling for the connected future.
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