Bajaj Auto has partnered with VDO.AI and Dentsu India to roll out a high-impact Dynamic Creative Optimisation (DCO)-powered Connected TV (CTV) campaign for Triumph Motorcycles, aligning premium storytelling with data-driven precision.
As television consumption in India shifts toward digital and on-demand formats, the campaign blends the scale of big-screen advertising with digital intelligence. With research indicating that a majority of automotive buyers discover and evaluate brands online, the strategy was designed to convert curiosity into active consideration.
Leveraging VDO.AI’s AI-driven audience intelligence and contextual targeting capabilities, the campaign deployed tailored creatives across leading CTV and OTT platforms, including JioHotstar, Samsung TV Plus, ZEE5, LG Channels, WION, and Zee News.
Interactive on-screen QR codes enabled viewers to instantly explore specifications, variants, and brand content, effectively bringing a showroom-like experience into the living room.
Priyanka Shah, General Manager – Digital Marketing, Bajaj Auto, noted that today’s two-wheeler buyers are digitally fluent and detail-oriented. She emphasised the importance of delivering contextual, rich, and non-repetitive communication within a premium CTV environment that reflects the engineering strength of the brand.
Arjit Sachdeva, Co-founder, VDO.AI, highlighted how combining DCO with CTV’s immersive format enabled location-aware, context-led storytelling designed to stay relevant when potential riders are actively shortlisting options. Prashant Mishra, Director – Paid Media at Dentsu India, added that CTV now serves as a high-attention layer within the broader consumer decision journey, bridging television-scale storytelling with digital precision.
The campaign was strategically targeted across key urban markets, including Chennai, Hyderabad, Bengaluru, Ahmedabad, Mumbai, Kolkata, New Delhi, Pune, and Delhi, focusing on audiences with strong demand for premium motorcycles. Together, Bajaj Auto, VDO.AI, and Dentsu India have demonstrated how data-led CTV and DCO can redefine premium automotive advertising, where every impression drives deeper consideration and transforms the television screen into a gateway for action.
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