FTA Global has won the digital marketing mandate for Apex Group, marking a significant addition to its client portfolio. The one-year engagement will see FTA […]
Author: Jeevika Srivastava
Redefining influencer marketing through structured scale
What distinguishes IPLIX’s approach to influencer marketing from volume-driven or marketplace-led models? IPLIX is built to operate at scale, but with strategic control. While marketplace-led […]
The new language of Out-of-Home advertising
From your vantage point, what’s the biggest shift you’ve seen in how brands engage with audiences today? The biggest shift is that brands no longer […]
Girlyveda turning dismissed symptoms into meaningful care
What inspired the founding of Girlyveda, and how does your personal experience continue to influence the brand’s mission today? Girlyveda wasn’t born in a boardroom. […]