Advertising has shifted from isolated placements to orchestrated, on-ground experiences. Multi-element technology brings different touchpoints ranging from immersive layers, interactive demos and sampling, utility-led services, […]
Author: Aishwarya Saxena
Shaping the future of finance through tokenisation
What are the important accelerators driving increased tokenisation adoption in the world’s financial markets?Token adoption is increasing because tokenisation tackles long-standing inefficiencies in capital markets […]
Engagement grows where relevance lives
What’s your strategy for leveraging long-form storytelling in formats traditionally reserved for short ads? Raghav Bagai: We see long-form as a tool to build emotional […]
Performance meets heart: Balancing sales metrics with authentic storytelling
Can you brief us about your journey in Blusteak Media and how does your personal values align with our company’s mission and culture? My journey […]
The power of humour: How agencies are using wit to engage with audiences
If everything were perfect, there would be no need for laughter. Comedy is a coping mechanism, a response to discomfort, contradiction, and chaos. It’s the […]
Indie spirit powering enterprise-level campaigns
What inspired you to start your own independent agency, and how did the early days look? I’ve always been a bit obsessed with advertising. It […]
Wife Ensures Brand Consistency with One Creative Vision
The name “Wife” is unique for a branding agency. Can you share the thought process behind it and how it shapes your company’s philosophy? We […]
Performance marketing that prioritises what truly moves the needle
As a performance marketing agency, what are the core services FTA Global specialises in, and what differentiates your services from others in the market? At […]
Authentic stories outperform shiny campaigns
As an award-winning brand storyteller, what narrative techniques do you prioritise when crafting a client’s story? At Wing Communications, we begin with the brand’s origin, […]
Storytelling that stops the scroll
What role does storytelling play in your PR campaigns, and how do you craft compelling narratives? Storytelling is the heartbeat of every PR campaign we […]