AnyMind Group has executed a first-of-its-kind in-game brand integration campaign for Tata Motors’ Tata Ace Pro, aimed at building deeper awareness among truck drivers and commercial vehicle users.
The campaign was powered and managed end-to-end through POKKT, AnyMind Group’s mobile marketing platform. As part of the initiative, AnyMind conceptualised and executed a non-intrusive brand integration within Ludo King, one of India’s most popular casual mobile games.
Players were offered a free Tata Ace Pro-branded dice through high-frequency in-game pop-ups and immersive home-screen placements. Once claimed, the branded dice became a permanent part of gameplay. The core mechanic was activated during high-engagement moments: each time the branded dice rolled a six, a Tata Ace Pro visual appeared above the dice accompanied by a voice-over cue, “Ab meri baari.”
Custom-engineered on the Ludo King platform, the mechanic ensured that brand exposure occurred during peak emotional moments of gameplay, transforming a routine game action into repeated micro-interactions with the brand. The strategy delivered high-frequency visibility while maintaining a seamless and organic user experience.
Siddharth Kelkar, Managing Director – India/MENA and Performance Business, AnyMind Group, said the campaign leveraged mobile gaming as a powerful touchpoint in the brand marketing funnel. He noted that embedding the brand into emotionally engaging gameplay moments enabled high-impact visibility in a way that felt natural, engaging and memorable.
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