SIMCA Advertising Limited has expanded its premium media asset portfolio following its recent listing.
The company acquired three new premium media sites, accelerated the conversion of traditional static hoardings into digital LED assets and secured a ₹10 crore work order from a leading BFSI client for the month of July.
The company’s latest asset additions include a premium static hoarding at JVPD (40×40) and high-impact LED locations at Lower Parel (40×40) and Infinity Mall (30×30), strengthening its presence across Mumbai’s high-traffic commercial corridors.
SIMCA reported revenue of approximately ₹42.64 crore for the quarter ended June 30, 2026, marking 59 percent year-on-year growth over the corresponding quarter of the previous financial year. The company attributed the performance to continued demand from marquee clients, expanding premium media inventory, growing digital capabilities and disciplined execution across its business verticals.
As part of its digital transformation strategy, SIMCA is converting three strategically located static hoardings at Agadi MT (40×40), Nagda Pump House (40×40) and JP Road (20×20) into LED media assets. The company has also completed the conversion of its Lower Parel (30×30) site into a digital LED display, increasing the proportion of premium digital inventory within its portfolio. Additionally, two premium media assets have been transferred under SIMCA Advertising Limited, consolidating the listed entity’s operating portfolio.
Adding to its growth momentum, SIMCA secured a ₹10 crore work order from a leading BFSI client for July, reflecting what the company described as strong relationships with marquee clients and continued demand for its premium outdoor and digital advertising solutions.
Speaking on the development, Fahim Batliwala, Chairman, Managing Director and Promoter, SIMCA Advertising Limited, said, “Our post-listing expansion reflects our commitment to building one of India’s strongest premium outdoor media networks. Alongside adding high-quality media assets and accelerating our transition towards Digital Out-of-Home, we are equally pleased with our strong financial performance during the first quarter of FY27, with revenue growing by approximately 59% year-on-year. This growth reflects the trust of our clients, the strength of our premium media portfolio and our ability to consistently execute at scale. The continued addition of strategic media assets, recurring business from marquee clients including the BFSI sector, and our growing digital footprint position us well for sustained long-term growth. We remain committed to creating a future-ready media platform that delivers value to advertisers, shareholders and all our stakeholders.”
This development builds on business momentum announced earlier, when SIMCA secured business worth approximately ₹15.26 crore from a leading financial services client at the start of FY27, providing revenue visibility for the current financial year. The company said the continued addition of premium media assets, expansion of its DOOH network and repeat business from marquee clients reinforces its strategy of creating sustainable, recurring revenue streams while strengthening long-term shareholder value.
With a growing client base of 221 clients, including 217 private sector clients and 4 government sector clients, SIMCA continues to build long-term partnerships across industries.
The company retains 64 repeat clients, which it says highlights the trust earned through consistent execution, premium inventory and measurable campaign outcomes. SIMCA’s expanding media portfolio today comprises 216 media assets, including 74 traditional static hoardings and 142 Digital Out-of-Home advertising slots, reinforcing its position as one of the leading outdoor media companies focused on premium digital infrastructure.
Send news announcements/press releases to:
editor@thefoundermedia.com
