PoppiGo has announced a strategic partnership with Slay Media, the independent creative agency founded by Khushboo Mulani. The collaboration aims to strengthen PoppiGo’s bold, performance-led digital presence and expand its reach among Gen Z and millennial audiences.
PoppiGo offers high-performance hygiene solutions designed for individuals with active routines. Its flagship product, an ultra-slim disposable hygiene panty powered by Japanese fast-absorption technology, focuses on rapid absorption, leakproof protection, and zero bulk, catering to training days, race days and long workdays.
At the core of the brand is its “NoPause” philosophy, centred on uninterrupted confidence and movement. The company describes it not as a campaign but as a foundational mindset that enables individuals to move freely and perform without hesitation.
Slay Media brings expertise in AI-led content creation, digital strategy and performance marketing. The agency has developed brand narratives across finance, lifestyle and wellness sectors, blending storytelling with data-driven growth strategies.
Through this partnership, the two companies plan to build PoppiGo’s digital voice across platforms by combining culturally relevant storytelling with measurable performance marketing.
Nilima Jhunjhunwala, Founder, PoppiGo, said the collaboration will help scale the brand’s performance-first mindset with greater precision and impact. Khushboo Mulani, Founder and CEO of Slay Media, added that the focus will be on amplifying the NoPause philosophy through bold storytelling that drives engagement and growth.
The partnership marks a new growth phase for PoppiGo as it looks to combine product innovation with strategic digital expansion in the active lifestyle hygiene segment.
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