Madison Media has unveiled MbrAIn, described as India’s strategic media planning agent for brands, alongside its proprietary Growth Planning System (GPS).
The platform is designed to help marketing and agency teams diagnose growth, make planning decisions, and build strategies across the 4Cs, Consumer, Content, Channel, and Commerce.
The launch is part of Madison Media’s broader transition to Madison 3.0, which moves from a campaign-led model to an integrated, system-driven growth platform. Madison 3.0 comprises five components: the GPS Growth Planning System, MbrAIn as a strategic intelligence layer, a Content Studio blending human and AI creativity, Catalyst OS for automation and data, and a Commerce Performance Engine to drive revenue outcomes.
Commenting on the launch, Ajit Varghese, Partner & Group CEO, Madison Media, OOH & Hiveminds, said India’s diverse market demands original thinking and bespoke solutions. He added that GPS and MbrAIn provide leadership teams with a strategic cockpit for faster, accountable decisions that directly impact brand growth.
Send news announcements/press releases to:
info@thefoundermedia.com
