The Artificial Intelligence (AI)-powered meme-based dating app Schmooze has joined forces with BrandOnWheelz to turn India’s bustling urban commute into a rolling social experiment. By blending humour, transit media and a viral challenge, the meme-based dating campaign proved that love (and memes) can thrive anywhere—online or offline, a statement notified.
According to the statement, Schmooze has always believed in the power of humour to spark connections. This year’s campaign took it a notch higher, integrating meme-driven interactions with an immersive and real-world activation. The idea was simple: if memes can bring people together in digital spaces, why not let them invade everyday commutes?
It said that the campaign kicked off with meme-wrapped auto-rickshaws cruising across Delhi, Gurugram, Noida, Hyderabad, Kolkata, Chennai, Bengaluru and Pune. These quirky, laughter-inducing vehicles turned heads with their witty one-liners, making the mundane commute a delightful and shareable experience.
Further, the statement mentioned that to fuel engagement, Schmooze and BrandOnWheelz introduced an interactive challenge “Snap & Share to Win!”
“If one clicks a picture of the meme-wrapped auto-rickshaws, shares it on social media, and tags us, he/she stands a chance to win Nykaa vouchers worth Rs 20,000 or a limited-edition sneakers (e.g., Nike Jordans).”
Winners will be chosen based on maximum visibility and engagement they have generated out of their posting.
Emphasising the importance of bridging digital and real-world experiences, Mohammed Asghar, Co-Founder and CEO, BrandOnWheelz, said in the statement, “Our mission has always been to merge urban landscapes with digital narratives. Schmooze’s campaign was the perfect synergy—combining viral content, transit media and audience participation to create something truly unforgettable.”
As the dating landscape evolves, Schmooze continues to redefine connections beyond just swipes and bios. The success of this campaign proves that humour isn’t just a form of entertainment—it’s a social glue that binds like-minded souls. Whether online or on the streets, Schmooze is ensuring that Gen Z finds their perfect match, one meme at a time.
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