Zepto has launched an expansive Out-of-Home (OOH) advertising campaign titled ‘SuperSaver’. Executed by Ideacafe.agency, the campaign spans 11 major cities and 62 towns, aiming to capture the attention of value-conscious consumers over a concentrated 10-day period.​ The campaign’s design focuses on three strategic zones: the Circle of Connect, Circle of Influence, and Circle of Impact. This approach targets high-traffic areas …