MOMS Outdoor has executed a large-scale outdoor advertising campaign for Sony Entertainment Television’s latest show, Wheel of Fortune, delivering one of the most expansive OOH launches seen in recent times.
Designed to create immediate awareness on launch day, the campaign took over key urban skylines across Mumbai and Delhi, spanning more than 2,300 outdoor sites. The extensive presence ensured high visibility across the two metro markets, making the show a dominant visual feature across major routes and city hotspots.
The outdoor rollout used a diverse mix of formats, including billboards, gantries, unipoles, premium digital out-of-home screens, metro pillars, station panels and other digital displays. These formats were strategically deployed across high-traffic roads, transit corridors and prominent urban locations to maximise reach, frequency and recall.
Deepa Gupta, Senior Vice President for South and West, MOMS Outdoor, said the campaign focused on achieving scale, speed and visual dominance. She noted that executing over 2,300 sites across two large cities within a limited timeframe required detailed planning and seamless coordination, with the aim of translating the excitement of Wheel of Fortune into a real-world experience that audiences could not ignore.
Jayesh Yagnik, Chief Executive Officer of MOMS Outdoor, said the campaign demonstrated how large-scale, well-planned outdoor advertising can create strong cultural visibility for major brands. He added that the integrated use of traditional and digital OOH formats delivered a commanding presence that reflected the stature of Sony Entertainment Television’s new show.
MOMS Outdoor is part of Madison World, India’s largest homegrown communication agency, founded in 1988. Madison World operates several specialised brands in the outdoor advertising space and, through its 11 business units, served more than 500 advertisers over the past year. MOMS Outdoor works with leading brands across sectors, including Asian Paints, Raymond, Pidilite, Maruti Suzuki, McDonald’s, Bajaj, Caltex, PepsiCo and ITC.
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