The Association of Mutual Funds in India (AMFI) has extended its nationwide investor awareness initiative by branding Mumbai Metro Line One’s Andheri Metro Station as ‘Mutual Funds Sahi Hai Andheri’, embedding financial literacy into the daily commute of thousands of Mumbaikars.
Unveiled in Mumbai, the station takeover was inaugurated by Manoj Kumar, Executive Director, SEBI, in the presence of Venkat Chalasani, Chief Executive, AMFI, along with senior officials associated with the initiative.
Andheri Metro Station, one of the busiest hubs on the corridor with an average daily footfall of nearly 1.8 lakh commuters, has been transformed into a high-impact awareness platform. The initiative integrates messaging around simple, transparent, and goal-based investing directly into public infrastructure, aligning with the fast-paced, aspiration-driven lifestyle of the city.
As part of the branding exercise, AMFI has deployed extensive visual assets across the station, including naming signage, elevators, escalators, staircase glass railings, backlit media, entry gates, station roundels, platform and in-train route maps, as well as in-train announcements. This immersive presence ensures repeated and consistent engagement with commuters at every touchpoint.
Commenting on the initiative, Sundeep Sikka, Chairman, AMFI, said that Mumbai Metro reflects millions of journeys undertaken daily, each shaped by aspirations and responsibilities. He added that integrating financial awareness into such journeys reinforces the importance of disciplined investing and informed financial planning.
Venkat Chalasani, Chief Executive, AMFI, noted that placing the ‘Mutual Funds Sahi Hai’ message in a familiar, non-financial setting helps demystify investing and encourages individuals to take confident steps toward achieving their financial goals.
Rohit Chopra, Chief Operating Officer, Times OOH, highlighted that metro stations serve as powerful engagement spaces, and Andheri Metro’s scale offers a unique opportunity to deliver meaningful, purpose-led communication at population scale.
The initiative also included a guided walkthrough of the station’s revamped visual identity, showcasing AMFI’s continued commitment to making financial literacy accessible, relatable, and actionable for everyday investors.
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