The Founder Media, a brand of Bharat Network Group (BNG), had successfully hosted the first edition of MADX Summit and Awards 2025, a spectacular celebration of creativity, innovation, and disruptive ideas in the Indian marketing and advertising ecosystem.
The event brought together industry pioneers, agency leaders, and marketing visionaries for an engaging evening filled with insightful discussions, keynote sessions, and recognitions of exceptional achievements.
The event began with a welcome address and magazine reveal delivered by Dr. Anupam Gupta, Founder and Director, The Founder Media, under the umbrella of Bharat Network Group. Dr. Gupta highlighted the purpose behind MADX Summit and Awards 2025, emphasising the event’s mission to spotlight innovative strategies, creative collaborations, and the rising dominance of Indie agencies in the marketing landscape.
The event then transitioned into an impactful keynote session from Sowmya Iyyer, Founder and CEO, DViO Digital, who delivered an inspiring keynote titled “How Indie Agencies Can Offer More Than Just Campaigns”. She shared actionable strategies for Indie agencies to deliver value beyond campaigns by embedding creativity, data-driven insights, and client-centric solutions into their approach.
The first panel discussion, “Tech, Tools & Talent: How Indie Agencies Maximize Efficiency and Innovation,” brought together prominent voices from the marketing industry, including Shiva Bhavani, Founder and CEO, WING Communications; Kuntal Chatterjee, CEO, Mfunl; Maddie, Co-Founder, Glad You Came; Jitu George, President and Head of Solutions, Schbang; and Barin Mukherjee, CEO, Digital F5.
The discussion was moderated by Nikhil Shrikhande, Head of Brand Partnerships, Chatrsocial, who led an engaging dialogue on how Indie agencies are leveraging cutting-edge technologies, creative workflows, and specialised talent to stay ahead in an evolving marketing ecosystem.
The second panel discussion, “The Indie Shift: Why Brands Are Moving Beyond Big Networks,” featured industry leaders shaping the next wave of marketing strategies. The panelists included Vineet Chugh, Marketing Head, QueueBuster; Nitin Dhingra, CTO, Indira IVF; Vishesh Sharma, FinTech Leader; and Mohammad Asghar, CEO, BrandOnWheelz.
The conversation explored the growing confidence of brands in collaborating with independent agencies, citing flexibility, personalised solutions, and faster execution as key drivers of this transformation.
Krishna Rao Buddha, a distinguished marketing leader and former Senior Category Head – Marketing at Parle Products, delivered an insightful session titled “The Journey of a Marketing Leader: Challenges, Lessons & Opportunities.”
Drawing from his own professional experiences, Krishna discussed evolving consumer behaviours, the challenges faced by marketers in a competitive digital-first economy, and how emerging leaders can leverage innovation to build stronger brand narratives.
The final keynote session was presented by Junaid Shaikh, Managing Director, Roshan Space Brandcom Pvt. Ltd., on “Today’s OOH Is Smarter and Accountable: Are Brands Embracing the Technology, Data, and Agility That the Medium Offers?”
Junaid explained how Out-of-Home (OOH) advertising has transformed through technology and real-time analytics, opening up new opportunities for brands to create meaningful connections with audiences.
The evening concluded with the MADX Awards 2025 Felicitation Ceremony, hosted by The Founder Media, celebrating agencies, brands, and individuals who have redefined marketing excellence.
The awards recognised creative disruptors and innovation-led campaigns that pushed boundaries and inspired the future of advertising. The celebrations wrapped up with an exclusive dinner and cocktail session, where industry leaders, creative professionals, and marketing innovators continued to network and share ideas.
The awardees list is as follows:
| Advertising & Media Marketing Awards | ||||
| Best Print Media Advertising | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 1 | SAP Product Management Book | MuseComm Private Limited | Gold | |
| Best Video Marketing Campaign | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 2 | Naturals Ice Cream X Craywingz – The CGI Scoop That Melted the Internet | Gold | ||
| Best OOH Campaign | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 3 | Awaken Your Senses | Palmolive | Connect Network Inc | Silver |
| 4 | The Weather I Long For with the Cup I Crave For | Nescafé | Walk The Talk | Gold |
| Best DOOH Campaign | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 5 | Fujifilm Instax – Diwali Campaign | Times One | Bronze | |
| 6 | Best Use of Multi-Screen Sequencing- Screen Sync Technology @ProDigi TWINN | RoshanSpace Brandcom PVT LTD | Silver | |
| 7 | Have a Rich Delicious Break | KitKat | Walk The Talk | Gold |
| Best Transit Media Campaign | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 8 | My Colour My Choice | Milton | Walk The Talk | Silver |
| Most Creative Cutout-Based OOH Campaign | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 9 | One Touch Casserole | Milton | Walk The Talk | Bronze |
| Best Innovation in OOH | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 10 | Flavours of Bihu | Fortune Foods | Karukrit Advertising Pvt Ltd | Silver |
| 11 | The Weather I Long For with the Cup I Crave For | Nescafé | Walk The Talk | Silver |
| 12 | Taste The Epic | KFC | Walk The Talk | Gold |
| Digital & Performance Marketing Awards | ||||
| Best Social Media Marketing Campaign | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 13 | Khushiyon ka Utsav | SBI Card | BC Webwise | Silver |
| 14 | Splitsvilla X5: Powered by Innovation, Driven by Fans | MTV | ARM Worldwide | Gold |
| Best SEO Strategy | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 15 | Future First: Matter’s AI SEO Transformation | DViO Digital | Silver | |
| Best Innovation in Digital Marketing | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 16 | Best Use of Multi-Screen Sequencing- Screen Sync Technology @ProDigi TWINN | RoshanSpace Brandcom PVT LTD | Gold | |
| Best Innovation in Social Media Campaign | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 17 | AI-Led Visibility Drive | Sujata | ARM Worldwide | Silver |
| Branding & Creative Strategy Awards | ||||
| Best Brand Storytelling Campaign | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 18 | The Weather I Long For with the Cup I Crave For | Nescafé | Walk The Talk | Bronze |
| 19 | Flavours of Bihu | Fortune Foods | Karukrit Advertising Pvt Ltd | Gold |
| 20 | Naturals Ice Cream X Craywingz – The CGI Scoop That Melted the Internet | Gold | ||
| Best Rebranding Strategy | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 21 | KJSB Rebranding | The Kalyan Janata Sahakari Bank | Sudeep Gandhi Designs | Gold |
| Best Brand Positioning & Awareness Campaign | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 22 | Taste The Epic | KFC | Walk The Talk | Bronze |
| 23 | KJSB – Update, Upgrade, Upscale. | The Kalyan Janata Sahakari Bank | Sudeep Gandhi Designs | Silver |
| 24 | Always party with Snackster | REDMATTER | Gold | |
| Influencer & Content Marketing Awards | ||||
| Best Influencer Marketing Campaign | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 25 | Try It All | Smytten | Digital Refresh Networks | Bronze |
| 26 | BIG BIG 6 in 1 Campaign | DOMINOS | Glad U Came | Gold |
| Best Long-Form Content Marketing Strategy | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 27 | Employee Benefits Reimagined | Pluxee | ARM Worldwide | Gold |
| Best Short-Form Content Strategy | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 28 | Influencer Jugalbandi Amplified | Pidilite Industries Limited | ARM Worldwide | Silver |
| Experiential & Event Marketing Awards | ||||
| Best On-Ground Activation Campaign | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 29 | Have a Rich Delicious Break | KitKat | Walk The Talk | Silver |
| 30 | Taste The Epic | KFC | Walk The Talk | Gold |
| Best Experiential Marketing Campaign | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 31 | Awaken Your Senses | Palmolive | Connect Network Inc. | Silver |
| 32 | The Weather I Long For with the Cup I Crave For | Nescafé | Walk The Talk | Silver |
| 33 | Madhya Pradesh Tourism Centre at KidZania | Knowval Ventures | Gold | |
| Tech & Innovation in Marketing Awards | ||||
| Best AI & Automation in Marketing | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 34 | AI-Powered Regional Content Strategy | Bajaj Finserv | ARM Worldwide | Gold |
| Best Data-Driven Marketing Strategy | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 35 | App Growth Booster | Bajaj Finserv | ARM Worldwide | Silver |
| Best Use of Emerging Technology in Marketing | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 36 | Best Use of Multi-Screen Sequencing- Screen Sync Technology @ProDigi TWINN | RoshanSpace Brandcom PVT LTD | Silver | |
| 37 | Finance Personalisation at Scale | Bajaj Finserv | ARM Worldwide | Gold |
| CSR & Purpose-Driven Marketing Awards | ||||
| Best Cause-Based Marketing Campaign | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 38 | Refuse It Defuse It | Foundation for Democratic Reforms | REDMATTER | Silver |
| 39 | Children Love Your Eyes | R Kumar Opticians | Connect Network Inc. | Gold |
| Best Sustainability & Green Marketing Initiative | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 40 | Ola Live Hand Painted Billboard | Times One | Bronze | |
| 41 | Wallop Advertising Pvt Ltd | Silver | ||
| 42 | Advait Infratech | Wing Communications | Silver | |
| Best Social Impact Campaign | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 43 | Children Love Your Eyes | R Kumar Opticians | Connect Network Inc. | Bronze |
| 44 | Refuse It Defuse It | Foundation for Democratic Reforms | REDMATTER | Gold |
| Best Diversity & Inclusion Marketing | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 45 | SAP D&I Coffee Table Book | MuseComm Private Limited | Bronze | |
| Sector-Specific Marketing Awards | ||||
| Best BFSI Marketing Campaign | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 46 | Khushiyon ka Utsav | SBI Card | BC Webwise | Bronze |
| 47 | Customer Education – Led Marketing Campaign | The Kalyan Janata Sahakari Bank | Swapnil Salunkhe | Silver |
| 48 | Skip Nahi SIP karo | Kotak Mutual Funds | Digital Refresh Networks | Gold |
| Best Consumer Durable Marketing Campaign | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 49 | One Touch Casserole | Milton | Walk The Talk | Gold |
| Best Food & Beverage Marketing Campaign | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 50 | Flavours of Bihu | Fortune Foods | Karukrit Advertising Pvt Ltd | Silver |
| 51 | The Weather I Long For with the Cup I Crave For | Nescafé | Walk The Talk | Gold |
| Best Healthcare & Wellness Marketing Campaign | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 52 | Anirvana Clinic | MfunL | Silver | |
| Best Hospitality Marketing Campaign | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 53 | Taste The Epic | KFC | Walk The Talk | Silver |
| 54 | Yas Island- Zindagi Na Milegi Dubara | Times One | Gold | |
| Best Media & Entertainment Marketing Campaign | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 55 | Brewing Connections | Colors Gujrati | Connect Network Inc | Bronze |
| Best Travel & Tourism Marketing Campaign | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 56 | Madhya Pradesh Tourism Centre at KidZania | Knowval Ventures | Gold | |
| Best FMCG Marketing Campaign | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 57 | Awaken Your Senses | Palmolive | Connect Network Inc | Silver |
| 58 | Have a Rich Delicious Break | KitKat | Walk The Talk | Silver |
| Best IT/ITES Marketing Campaign | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 59 | SAP NOW | MuseComm Private Limited | Silver | |
| Powerhouses Behind the Pitch Awards | ||||
| Best Media Planning Agency | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 60 | Times One | Gold | ||
| Best Use of AI in Marketing | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 61 | DViO One | Silver | ||
| 62 | ARM Worldwide | Gold | ||
| Best PR and Corporate Communications | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 63 | Percept Profile | Silver | ||
| Best Social Media Agency | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 64 | Digital Refresh Networks | Silver | ||
| 65 | Craywingz | Gold | ||
| Best Influencer Strategy | ||||
| Sr No. | Campaign Title | Brand Name | Agency | Metal |
| 66 | GLAD U CAME | Silver | ||
| Agency & Industry Leadership Awards | ||||
| Sr No. | Independent Agency of the Year | Metal | ||
| 67 | Walk The Talk | Gold | ||
| Marketing Campaign of the Year | Metal | |||
| 68 | Flavours of Bihu | Gold | ||
