With many players in the InsureTech space focusing on digital distribution, what makes CoverSure stand apart as a customer-first platform?
CoverSure is built on the principles of risk management through an engagement first approach. We do not work on sales only and a menu-based approach to insurance. Instead, we are making people aware about their risks and manage their risks throughout with curated guidance of insurance solutions and the entire service-stack including claims.
India is now entering the phase of risk emergence with fast growing income levels. While everyone is focused on making it easier to buy insurance; at CoverSure, we’ve taken a step back to ask: do policyholders actually understand what they’ve bought? And do people who don’t have insurance understand what to look for in a policy? In most cases, the answer is no. That’s the gap we are solving.
CoverSure is designed to put the customer in control-by making insurance clearer, simpler and more transparent. We help users understand policies in simple language, flag what’s missing, and highlight embedded benefits they might not know they already have. It’s a one-stop platform for managing, understanding and staying on top of all insurance needs. Our mission is to empower users and their families to use their policies more effectively, be better prepared for claims, and access the embedded benefits within their policies such as health check-ups, second opinions, and loan options.
To enable this, CoverSure combines AI-driven tools and human advisors to offer personalised guidance, proactively alert users about policy gaps, and help them to make informed choices. This approach ensures families are genuinely protected when they need it the most. We are also working actively to improve insurance literacy through our proprietary features like KnowYourPolicy and Risk Calculator. Because at the end of the day, we believe insurance should protect people, not confuse them.
What are the key misconceptions Indian consumers have about insurance products, and how is CoverSure addressing them?
A major misconception among Indian consumers is that buying more policies or paying higher premiums guarantees better protection. This often results in overlapping covers and confusion about what’s actually included or excluded. There’s also a tendency to believe that once insurance is purchased, it’s a one-time decision that doesn’t need review. People often choose plans based on brand familiarity or recommendations from friends and family, without realising that insurance must be tailored to individual needs, life stages, and risk profiles. Others assume that insurance will cover everything, or that corporate cover is enough leading to a false sense of security. Some see insurance as a liability because they haven’t had to use it, not understanding its long-term financial value.
At CoverSure, we’re on a mission to empower users to understand and use insurance more effectively. We aim to simplify these complexities, our approach is rooted in personalised, unbiased, and data-driven advice. Rather than pushing popular names or standard packages, we help people understand the value of covering their risks with the right products and at the best price,
India’s insurance landscape is heavily regulated. How do you navigate regulatory challenges while pushing for innovation and customer empowerment?
We don’t see regulations in insurance as a challenge at all. In fact, it’s a much needed and welcomed safeguard. Regulations intend to protect customers from mis-selling, ensures the financial health of insurers, and builds trust in the system. Some changes would certainly enable a lot more innovation though! However, it’s the implementation in spirit and law which has huge gaps.
Since insurance is often viewed as a push product, strong regulations arekey to ensuring responsible selling practices and fair, transparent claims experiences. The IRDAI has done commendable work over the past couple of years to strengthen customer-first practices. While execution will always be a journey, the direction is absolutely right and encouraging. At CoverSure, customer centricity isn’t just a principle we talk about, it’s the foundation of everything we build. We see regulation as enabling responsible innovation, and we work closely with industry bodies and regulator to ensure that innovation and protection go hand-in-hand. That’s why our solutions focus on simplifying, clarifying, and personalising insurance for people. Our Know Your Policy (KYP) feature is a good example; it helps customers understand exactly what their policies cover, what’s excluded, and what they should be aware of, all in simple, jargon-free language. In an industry where complexity often creates mistrust, I truly believe this kind of transparency is transformative and it’s central to our mission of empowering customers to take control of their insurance.
Insurance penetration in India remains low despite growing awareness. Why do you believe customer advisory is the ‘missing pillar’ in the Indian insurance industry?
Despite growing awareness, insurance penetration in India remains low because people often don’t understand what they are actually buying and what they need to have. Insurance is a technical product, and without the right guidance, customers end up choosing plans based on brand names, hearsay, or pricing—without knowing if it truly suits their needs. What’s missing is not advisory, but customer-centric advisory that ensures that individuals are guided to make informed choices based on their unique needs and risks. It’s the right way forward for the industry and key to building long-term trust and improving insurance adoption in a meaningful way. At CoverSure, we’re solving for this gap by offering unbiased, data-backed, and personalized advisory that puts the customer, not the product at the centre of every recommendation.
CoverSure is a blend of AI-powered technology and human advisors. Why is this hybrid model essential for solving India’s insurance challenges?
At CoverSure, we believe a hybrid model combining technology and human advisory is essential to solve India’s large scale and myriad insurance challenges. Our technology ensures an unbiased, data-led approach to 360-degree decision-making. It helps generate personalised, customised recommendations tailored to individual risk profiles. At the same time, our human advisors bring care, trust, and long-term relationship building ensuring that insurance is not just a transaction, but meaningful protection that evolves with the customer’s needs. This balance between intelligent tech and empathetic human guidance ensures customers get the best of both worlds.
How does CoverSure approach partnerships with insurance companies, and how do you ensure these collaborations stay aligned with your customer-first philosophy?
Our partnerships are designed around one non-negotiable: the customer comes first. We work with insurers who hold the claims, and the leadership is highly consumer-focussed. Our role is not to push products; it is to represent the customer’s interests, advise them on products that align with their risks and affordability, and guide them to make the most of their policies. That is how we maintain integrity in every partnership, and that is what earns us the trust of both our partners and the people we serve.
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