Brief us about Rupee112’s journey so far and what was the initial technological challenge you faced while starting.
Rupee112 was founded with a vision to provide fast, accessible, and transparent credit solutions to underserved individuals across India. An RBI-registered NBFC journey began with a focus on simplifying emergency loans through a 100 per cent digital experience. One of the initial technological challenges was creating a robust real-time decisioning engine that could securely interface with multiple lending partners, validate KYC, assess risk, and process disbursals all within minutes. Building this seamless ecosystem while maintaining compliance and data security was critical in the early stages.
What measures are in place for real-time fraud detection during user onboarding and loan disbursement?
At Rupee112, fraud prevention is a critical part of our digital lending process. We have implemented a comprehensive, real-time fraud detection framework that operates across multiple layers to ensure only verified and legitimate users are on boarded and served.
AI and Machine Learning-Based Identity Verification
Advanced algorithms analyse uploaded documents (like PAN and Aadhaar), facial recognition data, and geolocation patterns to detect inconsistencies or red flags—such as mismatched faces, tampered documents, or location anomalies.
Device Fingerprinting
We track device behaviour and configuration to uniquely identify users’ devices. This helps in flagging multiple accounts created from the same device or unusual access patterns, which are often indicators of fraudulent intent.
Real-Time API Integrations with Trusted Databases
During onboarding, our systems perform instant verification by connecting to government and financial databases (such as UIDAI for Aadhaar, NSDL for PAN, and major credit bureaus). This helps validate the user’s identity, creditworthiness, and detect any prior fraud records.
Multi-Factor Authentication (MFA)
To prevent identity theft and account takeover, we employ OTP-based two-factor authentication (2FA) at critical stages — such as registration, login, and loan disbursement. This ensures that only the rightful user can access or authorize transactions
How does Rupee112 ensure RBI compliance in real-time during loan processing?
Rupee112 adheres strictly to the Reserve Bank of India’s digital lending guidelines to ensure secure, transparent, and responsible lending. Every aspect of the loan journey from application to disbursal is designed with regulatory compliance, user protection, and data privacy at its core.
KYC Compliance: All users undergo mandatory Know Your Customer (KYC) verification as per RBI norms.
Regulated Origination: Loans are sanctioned only through RBI-registered NBFCs or partner banks.
Data Privacy & Security: Consent-based mechanisms ensure secure access to financial and personal data, meeting RBI’s privacy standards.
Real-time Validation: Every loan application is validated in real-time before approval or disbursal, ensuring full regulatory adherence.
What are some key features in your app that have most improved user retention?
Rupee112’s customer-first approach is powered by technology-driven features that enhance convenience, trust, and engagement across the loan journey. The seamless user experience has contributed to high repeat usage and strong referral growth.
Instant Loan Approval & Disbursal: Get access to emergency funds within minutes.
Transparent Application Flow: Easy-to-understand process with zero hidden charges.
Automated EMI Reminders: Stay on track with timely alerts and payment tracking.
In-App Support: Quick, responsive customer service available directly through the app.
What initiatives has Rupee112 taken to leverage emerging technologies like blockchain, IoT, or 5G to further enhance its financial services?
Rupee112 is embracing advanced technologies to future-proof its lending ecosystem. By exploring blockchain, it’s a smart contract-enabled loan agreement that enhances transparency, security, and data integrity. In parallel, IoT-based telemetry is being piloted for micro and small business loans, capturing real-time operational data from POS systems and supply chains to strengthen credit assessments. As 5G networks expand across India, Rupee112 is optimizing its infrastructure to deliver seamless, low-latency app experiences especially in semi-urban and rural regions enabling faster onboarding, real-time verification, and uninterrupted financial access.
Rupee112 is actively exploring cutting-edge technologies to strengthen its digital lending ecosystem and future-proof its services:
WhatsApp : Rupee112 integrated a fully automated loan application and disbursal process on WhatsApp, allowing users to access credit instantly through a familiar and user-friendly platform. This has significantly improved reach and engagement, especially in Tier II and III cities. The conversational flow mimics human interaction, making the lending experience faster, friendlier, and more accessible.
Agentic AI: Our Agentic AI framework powers intelligent, context-aware automation across the user lifecycle. From onboarding and credit assessment to proactive EMI reminders and customer service, AI agents operate independently to learn from user behaviour and make real-time decisions. These agents personalize loan offers, detect risk signals, and provide instant support, improving both user satisfaction and operational efficiency. Agentic AI also enhances fraud detection by analysing behavioural patterns and anomalies across millions of data points.
How does your team prioritise tech innovation while remaining frugal and lean?
In a fast-evolving fintech landscape, staying ahead requires constant innovation but doing so sustainably is equally critical. At Rupee112, we are committed to building a scalable and future-ready platform while maintaining operational efficiency. Our technology and product strategies are carefully crafted to maximise impact without unnecessary overhead.
Here’s how we drive innovation while staying lean:
MVP-First Development: We adopt a Minimum Viable Product (MVP) approach, launching features in small, targeted user groups. This enables us to gather rapid feedback, iterate quickly, and scale only those solutions that prove valuable.
Leveraging Open-Source and Cloud-Native Technologies: By utilising open-source tools and cloud-native platforms, we reduce development costs and increase agility, allowing us to respond to market demands with speed and flexibility.
Strategic Technology Partnerships: Instead of building every tool in-house, we collaborate with trusted technology partners to integrate best-in-class solutions—accelerating development timelines and reducing technical debt.
Any recent plans for expansion or product launch we can expect in the near future?
Rupee112 continues to evolve with a focus on deeper market penetration and smarter financial solutions. Our upcoming initiatives are aimed at reaching underserved segments and improving the overall borrower experience. We are actively growing our footprint in emerging markets, supported by regional language interfaces and localised customer support to ensure accessibility and trust at the grassroots level.
Our product pipeline includes medical loans, education financing, and micro-business credit—all tailored to meet the real, urgent needs of our growing user base. We are also integrating AI-powered credit education, predictive EMI scheduling, and a real-time chatbot assistant to deliver a smarter, more personalised user experience empowering customers to make informed financial decisions.
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