HouseEazy has launched a long-term Out-of-Home (OOH) branding campaign in the National Capital Region, designed to strengthen brand visibility and drive awareness among its target audience.
The campaign went live at the DND Flyway, a key arterial route connecting Delhi and Noida, which carries a large base of commuters including professionals and decision-makers, the company’s core audience for resale homes.
The initiative was conceptualised and executed by Times One, a full-service marketing agency under the Times Group. The agency identified and secured high-impact media spaces in Noida to ensure that the campaign delivers maximum exposure with strong brand recall.
By leveraging prominent formats such as gantries, the campaign ensures visibility to hundreds of thousands of vehicles that pass through the corridor each day.
HouseEazy said the DND Flyway, often referred to as the “Innovation Corridor”, was a strategic choice to establish recall among its desired audience. A company spokesperson noted that the objective was to create familiarity and impact, ensuring that the brand’s message of simplifying resale home transactions became part of the daily commute for potential customers.
The campaign has already generated positive responses, with early feedback highlighting its “great visibility and strong recall”. HouseEazy believes the initiative is aligned with its larger strategy of positioning itself as a prominent player in the proptech sector, focused on simplifying and streamlining the buying and selling of resale homes.
HouseEazy, based in the NCR, is known for its tech-driven approach to real estate, offering customers quick, simple and transparent processes for resale property transactions. Times One, the agency behind the campaign, is part of the Times Group and provides integrated marketing solutions across conventional and digital platforms.
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