OOH

Platinum Outdoor launches impactful OOH campaign for Being Human Clothing

Platinum Outdoor recently launched an impactful OOH campaign for Being Human Clothing, spotlighting the brand’s latest sustainable denim collection, “Do it in Denim.” This campaign, orchestrated by Madison World’s outdoor-focussed unit, strategically aligned with the pre-festive season to maximise visibility in high-traffic areas.

To enhance reach, Platinum Outdoor mapped media placements close to stores, deploying over 150 OOH units across 11 cities for a 12-day run. The campaign is further strengthened by innovative and dynamic DOOH elements. Designed as a high-impact initiative, the campaign aims to not only introduce the new denim line, but also boost foot traffic to stores.

A creative “catalogue” concept curated for DOOH formats adds a unique visual appeal, effectively engaging audiences with dynamic content in real-time.

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