Zomato has introduced a new group ordering feature within its app, aimed at simplifying the process of ordering food for multiple people. The feature allows users to collectively add their preferred dishes into a single cart via a shared link, enhancing convenience for group orders.
Deepinder Goyal, Founder and CEO, Zomato, announced the rollout of the group ordering feature on X. He wrote, “You can now share a link with your friends and everyone can add to the cart seamlessly, making ordering together faster and easier.”
The new feature is designed to eliminate the need for passing a phone around to select individual orders. It is being introduced gradually across the platform. Goyal added, “We’re gradually making it available to all customers. If the feature is available to you, try it for your house party tonight and let us know how it goes.”
This move follows a similar feature recently launched by Zomato’s competitor, Swiggy.