PUMA India has officially entered the badminton arena by signing a multi-year partnership with Indian badminton legend and two-time Olympic medallist PV Sindhu. The collaboration, which was unveiled ahead of the India Open 2025, underscores PUMA’s commitment to elevating the sport’s profile in India while inspiring budding athletes across the nation.
As part of this landmark partnership, PUMA will soon launch a high-performance badminton range featuring specialised footwear, apparel and accessories. The collection promises to enhance on-court performance while catering to the lifestyle aspirations of sports enthusiasts.
Leading up to the announcement, PUMA India stirred curiosity by temporarily rebranding its signage at select stores across the country to “PVMA.” The creative activation ignited speculation online, with fans debating whether the move signaled a permanent rebranding or a new campaign. The buzz culminated in the official unveiling of PV Sindhu as the latest addition to the PUMA family.
The bold Out-of-Home (OOH) advertising rebranding exercise showcased PUMA’s ability to use physical retail spaces as a dynamic medium for storytelling and engagement. The striking “PVMA” signage not only captured the attention of passersby but also amplified the campaign’s visibility across digital platforms, demonstrating the power of integrated marketing strategies in creating lasting brand impact.
Expressing her excitement, Sindhu said,”Joining the PUMA family is an incredible opportunity to inspire and connect with those who value pushing boundaries and embracing challenges. Through this partnership, I aim to encourage others, especially women, to believe in themselves and take risks—both on and off the court.”
PUMA’s entry into badminton, marked by this high-profile collaboration, not only expands its sporting portfolio but also reinforces its commitment to supporting athletes and inspiring sports enthusiasts nationwide.
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