Posterscope India, Dentsu’s out-of-home (OOH) specialist agency, has launched a high-impact guerrilla marketing campaign for the horror thriller Final Destination: Bloodlines, under the banner of Warner Bros, leveraging immersive creativity to generate buzz ahead of the film’s release.
The campaign featured a visually striking mobile billboard designed to look like a truck carrying logs, with the logs subtly revealing gory, bloodied interiors, evoking the eerie theme of the Final Destination franchise.
The tagline, “Reach home in peace, not in pieces,” served both as a teaser for the film and a cautionary message for commuters.
Deployed on Mumbai streets, the execution combined road safety awareness with cinematic promotion, catching the attention of passersby and drivers alike.
The campaign, executed by team members Omar Latif and Ninad Venkatesh, under the leadership of Imtiyaz Vilatra and Hassnain Kurreshi, was praised for its bold design and successful on-ground engagement.
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