Paytm yesterday announced a partnership with global travel technology company Amadeus. Under this collaboration, for the next three years, the company will integrate Amadeus’s expansive travel platform, enhancing the travellers’ experience from search to booking, and payments, a statement from Paytm notified.
The partnership brings together Paytm’s extensive user base and Amadeus’s expertise to provide travellers with a more seamless and efficient booking experience, said the statement.
Leveraging Amadeus advanced automation and New Distribution Capability (NDC) technologies will enable Paytm to secure precise results and establish a consistent and robust travel shopping ecosystem. With AI-powered capabilities, Paytm will deliver hyperpersonalised recommendations and dynamic pricing to its users powered by Amadeus.
Vikash Jalan, Chief Business Officer (CBO), Paytm Travel, said in the statement, “As India’s leading travel platforms, we have been constantly bringing innovations to ensure the best travel experience for our users. Our brand reach and simplified product has empowered users with the best travel solutions. The synergy between Paytm and Amadeus aligns perfectly with our vision to further upgrade the customer experience. It will automate travel operations for users by enhancing efficiency and scalability by leveraging cutting-edge technology.”
The statement further mentioned that with Amadeus APIs, Paytm users will gain access to a vast inventory of global flight options, making it easier for them to find the best deals and book flights to destinations around the world, all within the Paytm app. This single API will provide the users with seamless access to diverse travel content, including Global Distribution Systems (GDS), Low-Cost Carriers (LCC), hotels and more. This collaboration also paves the way for Paytm to offer a unified PNR solution in partnership with Indian national carriers.
Ramona Bohwongprasert, Senior Vice President-India Subcontinent and Southeast Asia, APAC Inside Sales and Startups, Amadeus, also said in the statement, “At Amadeus, we understand that in today’s ever-changing landscape, travellers expect more than just technological solutions; they demand reliable access to travel systems and simplified processes like ticketing and rebooking. In a world where disruptions can impact travellers at any moment, maintaining consistent and reliable access to these systems is paramount. Our deep understanding of these unique requirements has led us to collaborate with Paytm and provide them with next-generation, industry-specific and fully integrated solutions. These solutions are designed to address their operational needs, instill confidence in travellers, and empower them to expand their businesses across geographies.”