Nykaa’s much-anticipated ‘Black Friday Sale’ is making waves with a prominent Out-of-Home (OOH) display at the Delhi-Noida Direct (DND) Flyway, one of India’s busiest and the most strategic advertising corridors. The e-commerce beauty and lifestyle company, with advertisement partner- Times OOH, has secured a high-visibility media placement on the Left-Hand Side (LHS) of the flyway, effectively targetting daily commuters travelling from Noida to Delhi, ensuring maximum recall and impact.
The strategic placement by Nykaa is designed to maximise visibility among a target demographic with high purchasing power, further amplifying the buzz around its Black Friday Sale. The campaign leverages the flyway’s unique position as a marketing goldmine, ensuring repeated exposure to the brand’s message for commuters.
The seamless connectivity and high traffic volume of the flyway make it a hotspot for OOH advertisers looking to capture the attention of a premium audience. Spanning 9.2 kilometres, it is India’s first eight-lane expressway, connecting Maharani Bagh and Nizamuddin in Delhi to Noida’s Sector-15A and Mayur Vihar. With over 100,000 vehicles crossing the flyway daily, it is a crucial route for professionals, leisure travellers and high-net-worth individuals in socio-economic classes A+ and A.
The flyway’s large-format displays and high-frequency visibility make it a favourite among marketers, with campaigns often blending creativity with strategic placement. This combination ensures not only strong brand recall, but also engagement among one of the most lucrative consumer segments in the country.
With its Black Friday Sale campaign, Nykaa has reinforced the importance of OOH advertising as a critical component of its marketing strategy, effectively utilising the DND Flyway to solidify its presence and drive sales during a competitive shopping season.