Khushi Advertising, in collaboration with Rising Sun Films and Kino Works, has redefined outdoor advertising with a groundbreaking campaign for ‘I Want to Talk’, the latest film by Soorojit Sircar. At the heart of the campaign is a 30-foot tall Blabberhead installed in Mumbai’s bustling areas, which has quickly drawn everyone’s attention.
The installation features a dynamic LED screen displaying ‘Lifegyan’ messages, offering quirky yet thought-provoking insights that align with the film’s core message: to treasure life’s fleeting moments. Since its launch on 6th November, 2024, the campaign has recorded an astounding 15 lakh footfalls in just 18 days, seamlessly weaving itself into the lives of commuters and sparking conversations across the city.
The massive Blabberhead isn’t just a static advertisement; it’s an immersive experience that brings a fresh perspective to outdoor advertising. Designed to inspire reflection and engagement, the campaign encourages passers-by to pause and connect with its messages during their daily routines.
Commenting on the initiative, Ronnie Lahiri, Producer, Rising Sun Films, shared, “We wanted this campaign to go beyond traditional advertising by becoming a meaningful part of people’s lives. The Blabberhead innovation reflects the heart of ‘I Want to Talk’ and shows how advertising can make a lasting impact when it connects deeply with its audience.”
With Khushi Advertising’s reputation for delivering standout Out-of-Home (OOH) campaigns, it has once again raised the bar.
Pallavi Chaturvedi, Assistant General Manager – Movie Marketing, Khushi Advertising, remarked, “The Blabberhead campaign perfectly embodies our philosophy of combining creativity with engagement. It’s not just an ad—it’s an experience that resonates with people on a personal level.”
Running successfully for days, the campaign has turned heads and stirred discussions, proving that outdoor advertising can be more than just visual—it can inspire and connect. This innovative approach aligns seamlessly with ‘I Want to Talk’, which is already creating waves in theatres.
As the campaign concludes, it leaves behind a powerful legacy of creativity, engagement and the ability of advertising to integrate into the cultural fabric of a city.