What inspired the creation of GoSats and the concept of Bitcoin rewards?
Finance has always been my passion. I began my career in alternative finance, which promotes decentralisation and offers the scope to integrate unprecedented innovation for mass adoption. The idea to establish GoSats was driven by the intersection of finance, innovation, and Bitcoin—combined with the desire to enhance accessibility to Bitcoin across India. Since its inception, Bitcoin has witnessed significant growth in valuation. This inspired us to offer a unique way for Indians to earn Bitcoin while shopping, through rewards. We developed this concept to bring Bitcoin to a wider audience without requiring them to make direct investments. Instead of traditional cashback, we offer Sats (fractions of Bitcoin) as rewards. This allows users to earn and spend in Bitcoin without any dedicated investment, making it completely free and more conducive to widespread adoption.
Can you walk us through the typical user journey, from purchasing to receiving Bitcoin cashback?
It’s very simple. A user begins by downloading the GoSats app and signing up for both the app and the GoSats card. They can then spin the daily rewards wheel or shop from over 100 partner brands, including major platforms like Flipkart, Myntra, Uber, and others. To shop, users need to purchase brand vouchers and spend using the GoSats card after loading funds. All these actions enable them to earn Bitcoin cashback.
Cryptocurrencies have a volatile market, making them risky investment options. How is GoSats mitigating risks related to Bitcoin volatility and its impact on customer satisfaction?
Earning Bitcoin through GoSats doesn’t require any direct investment. Unlike bonds or equities, users don’t need to buy Bitcoin, they earn Sats through everyday transactions like shopping or paying bills. While Bitcoin’s price is volatile, cashback amounts are based on real-time market rates. For example, if Bitcoin is valued at $90,000 when a purchase is made, users receive Sats accordingly. Users also have the flexibility to convert their Sats into Flipkart SuperCoins for use within that marketplace.
What challenges do you foresee in scaling the GoSats business model across Tier-II and Tier-III cities in India?
The key challenge in Tier-II and Tier-III cities is the comparatively lower user spending, especially via cards, e-commerce, or food delivery platforms. The penetration of such services is also limited, so scaling becomes more difficult. Currently, most of our business comes from metro cities. That said, there are high-spending cohorts in smaller cities as well, with spending habits similar to those in Bengaluru, Delhi, or Mumbai. That’s why we collaborate with channel partners to activate these regions—often through word-of-mouth referrals, which are more powerful in non-urban markets.
What security measures are in place to protect user transactions and Bitcoin wallets?
Security and safeguarding user wealth is our top priority at GoSats. We provide cutting-edge multi-signature wallets and multi-wallet options. All data is encrypted with AES 256-bit military-grade technology. Additionally, our services and infrastructure are ISO 27001 certified, adhering to global standards for information security.
Can we expect any key product launches or expansion plans in the APAC region this year?
Our primary focus remains on the Indian market. We’re working on further innovations, with examples such as Flipkart SuperCoin partnerships and Swiggy reward redemptions. We also plan to launch a new product soon that will enhance user wealth within the GoSats ecosystem and offer a more integrated user experience.
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