In a recent collaboration, Glazer Games has partnered with Times OOH to introduce India’s first carbon-neutral electronic sports (e-sports) intellectual property (IP). This initiative marks a significant step in integrating competitive gaming with environmental stewardship, setting a new benchmark for sustainability in electronic sports.
Leveraging Times OOH’s digital and Out-of-Home (OOH) network, the partnership aims to amplify the reach of this eco-conscious e-sports venture, driving awareness and engagement around green gaming.
Ashish Srivastav, Co-Founder, Glazer Games, expressed his excitement about the partnership. He stated, “We’re thrilled to launch this initiative with Times OOH, taking e-sports beyond competition and into a realm of purpose. This partnership is a leap forward for Glazer Games and the gaming community as we demonstrate that thrilling gameplay and environmental responsibility can go hand in hand. We’re excited to create an experience that inspires players, fans and brands alike to envision a sustainable future for esports.”
As the official marketing partner for this initiative, Times OOH will spearhead promotional efforts across both online and OOH platforms. The goal is to highlight the synergy between competitive gaming and sustainability, attracting brand partnerships that share a commitment to eco-friendly initiatives.
Aman Nanda, Chief Security Officer (CSO), Times Innovative Media also shared his opinion. He said, “We are proud to partner with Glazer Games in launching India’s first carbon-neutral e-sports IP. At Times OOH, we believe in harnessing our platforms to champion forward-thinking initiatives that resonate with today’s conscious audience. This partnership exemplifies how entertainment and sustainability can merge, creating a blueprint for the future of esports in India.”
By marrying competitive gaming with a strong sustainability message, the partnership sets a new standard for how entertainment can contribute to a greener future. The carbon-neutral esports IP is poised to inspire players, audiences and industry stakeholders to embrace sustainable practices, marking the dawn of a new chapter in Indian e-sports.