With more than a decade of experience in AdTech and digital marketing, Lakshmi Balachandran, CEO, and Prabha Kumari, Chief Product Officer (CPO), and Co-founders, Automate Tech, learnt that for almost all advertisement/digital marketing channels, majority of the work is being done in a traditional way – right from content generation to ad optimisation.
Regular methods are time consuming and often fall short. Thus, the duo felt that there had to be a better way to approach it. This is how and why they founded AutomateTech.
“It’s not just another startup; here, we firmly believe that we can revolutionise the way businesses approach user acquisition,” say Balachandran and Kumari.
While choosing to use Artificial Intelligence (AI) to take their organisation forward, one of the major challenges that Kumari and Balachandran faced in the initial phase was to decide on the generative (gen) AI models that they should use.
“Every gen AI model available in the market currently is still evolving, and is not completely ready for production at scale. So, after multiple rounds of research and evaluation, we zeroed in on a mix of gen AI models and underlying Large Language Models (LLMs), which satisfies our use cases.”
Another challenge that they face is “training the models using client data.” They have assembled a skilled team of engineers, and are investing significant time in Research and Development (R&D) on this currently.
“Our deep domain knowledge and collective experiences of building MarTech solution in the traditional manner will go a long way to adapt to gen AI-based model,” they emphasise.
Driving the journey forward
Kumari and Balachandran recognise that innovation and scalability are going to be the cornerstone principles driving their journey forward. From their previous experiences, they know that establishing trust with both advertisers and users through transparent practices and data security measures is the key to build a strong reputation.
“Building products and services that add value to advertisers and enhance the user experience will eventually lead to long-term success. We have a resilient team, adept at adapting to evolving circumstances and refining our strategies—a vital skillset for navigating uncertainties and attaining success.”
Besides, what makes Automate Tech different from others?
● Deep technology and digital marketing expertise: The company crafts personalised marketing campaigns that adapt to individual preferences in real-time, surpassing traditional methods.
● Customisation and flexibility: Tailored solutions meet unique business needs, offering customisable options.
● Customer support and success: Automate Tech’s team provides comprehensive support, ensuring client satisfaction from onboarding to optimisation, aligning mutual success.
Defining success
Success for AutomateTech is empowering businesses with innovative AI solutions that drive measurable results and foster long-term partnerships built on trust, innovation and mutual success. Further, innovation and a customer-centric approach are crucial to the company’s growth.
Along with this, building strategic partnerships and strengthening its solutions to make sure those are scalable, are also critical.
“We balance innovation by exploring new ideas while maintaining adaptability through close monitoring of market trends and customer feedback to ensure our solutions remain relevant and effective.”
Apart from it, the company’s core team plays a crucial role in managing work-life boundaries. These women believe in prioritising boundaries and self-care while maximising productivity during work hours, and maintaining a supportive work environment.
Furthermore, they opine that clear communication, empathy and the ability to inspire and motivate others are the most crucial qualities of a leader.
What keeps them going?
Well, the passion for creating new things, satisfaction of making progress and knowing that their work has a purpose is their fuel to continue marching towards their goal.
editor@thefoundermedia.com