Easy Pay, as one of the first fintech firms to partner with ONDC for retail and financial service integrations, has announced its listing as a seller on the Open Network for Digital Commerce (ONDC). This strategic move will allow the company to provide Micro, Small and Medium Enterprises (MSMEs) and small businesses with a one-stop solution for digital services, from e-commerce integration to financial tools, all under one platform.
The company’s goal is to onboard 5,000 MSMEs in retail and wholesale by the end of the current financial year, equipping these businesses with essential tools such as inventory management, catalog creation, order processing, logistics and payment solutions. By joining as a seller on ONDC, Easy Pay is committed to support digital transformation for MSMEs, empowering these to thrive in India’s rapidly growing digital ecosystem.
With this step, the company will enable MSMEs to reduce costs and expand their reach, avoiding the high commissions typical of other platforms.
Nilay Patel, Founder and Managing Director (MD), Easy Pay, stated, “Our commitment is to make e-commerce accessible and financially inclusive for MSMEs. By listing on ONDC, we’re providing a robust platform that offers integrated financial and e-commerce services, helping MSMEs overcome traditional challenges and connect seamlessly with a nation-wide audience.”
The ONDC platform will also give MSMEs greater exposure through multiple buyer apps, allowing them to broaden their reach without managing separate e-commerce platforms. With the integration, businesses on Easy Pay will access essential tools, including real-time payments, credit facilities and logistics support, making it easier to tap into India’s booming digital marketplace.
India’s e-commerce market is set to reach $325 billion by 2030, and Easy Pay’s partnership with ONDC provides small businesses with a timely opportunity to scale in this competitive landscape.