Aktina Travel Group (ATG) has renewed a multi-year agreement with Sabre Corporation to help drive its growth, marking over three decades of collaboration between the two entities, Sabre informed via a statement.
Under the agreement, ATG will benefit from Sabre’s Automation Hub, enabling agents to reduce time spent on manual and repetitive processes, and will utilise Sabre Virtual Payments, bringing the agency better payment flexibility and efficiency, and increased fraud protection and security.
“In today’s landscape, Sabre’s advanced automation capabilities are pivotal to our success. A majority of our tickets are seamlessly processed through Sabre, streamlining pre-booking, quality assurance and issuance. This not only bolsters the quality of service we offer to our clients, but also ensures effortless self-booking, extensive customisation options and seamless integration with corporate financial systems, travel management entities and consolidators. Real-time monitoring further enhances the process. All these factors allow us to concentrate on delivering an unparalleled experience to our travellers,” said Andromachi Zerzivili, owner and CEO, ATG, in the statement.
Sabre’s solutions empower Aktina to offer personalised travel options, dynamic packages and AI-optimised itineraries, ensuring travellers receive more than just a booking. It provides Aktina with the capability to seamlessly manage, interpret and utilise fragmented data, thereby enhancing the overall customer experience.
Andreas Syrigos, Senior Regional Director — Southern Europe and Nordics, Sabre, also said in the statement, “Travel consultants often dedicate as much as 70 per cent of their day to routine, non-revenue tasks such as managing inquiries, cancellations, confirmations and ticketing. By embracing automation, ATG is positioning its travel professionals to provide unmatched customer service.”